Manchester Orchestra and Favorite Gentlemen/Canvasback Music continue the breakthrough video-series for every song on their new album 'Mean Everything To Nothing' - in stores now.

The full-album series concept was conceived by the Emmy Award winning directing team of Clay Lipsky and Jason Bognacki of Destroy Rock Music Inc. Based in Hollywood, CA, the design team also directed "I Can Barely Breathe" from the band's debut album 'I'm Like a Virgin Losing a Child'.

Lipsky notes that the vision behind the video-series concept was to "create a cinematic collage of decaying film and lost memories intertwined with a loose narrative about a young woman on a surreal journey to find what she is missing." The videos to follow will continue to discover the many layers hiding within the new record. "I've Got Friends", the first single off the new album, will be the third installment; the song can currently be heard on the band’s Myspace Music Player (www.myspace.com/manchesterorchestra).

"The grainy, dusty nature behind the look of the individual clips allows them to demonstrate a very unique way of storytelling," says Lipsky. "The grunge and grit of aging films is both aesthetically beautiful, but also compelling as a window into generations of lost memories."

Asked about the undertaking of creating the 11 visual elements needed to pull off the series, Destroy Rock Music responded by saying: "Manchester Orchestra, their management team and record label have been great supporters of our artist endeavors. After 'I Can Barely Breathe' was well received, it helped create an open creative dialogue about our ideas and capabilities. When approached with the opportunity to interpret the entire album, we jumped at the chance."